PartFinder for BigCommerce is rapidly becoming a must-have app for stores that sell fitment matched (i.e., Year/Make/Model) products. More than just a search bar, PartFinder helps customers find exactly the right part through a series of choices, reducing frustration, product returns, and improving user experience.
We’re excited to announce two major upgrades to PartFinder’s features: an embedded search widget and Insights — one-of-a-kind data extracted in real time from users’ actual search data.
Embedded Search Widget Makes Fitment Search Even Easier
PartFinder now has two kinds of search widgets to choose from: floating and embedded. The existing floating widget can be placed almost anywhere on your site and appears when a tab is clicked, revealing either a stacked box or nearly full-screen, branded search experience.
The new embedded search widget keeps your fitment search feature front and center for ease of use. If you want to further increase customer engagement, the embedded search widget is a way of displaying PartFinder’s fitment search functionality on your site so that it feels more integrated. You can display it full screen width or in a stacked sidebar.
As with the current floating widget, you can choose your background color, title names, and fields just like before. All you have to do is activate the embedded widget and place the code where you want the window to display and you’re all set. Complete instructions are available in PartFinder’s support documentation.
Your Search, Your Way
Whether you want your search tool front and center for added visibility, off to the side on a pull-out widget, or both, PartFinder provides fitment search the way you want it. Want both types? No problem. Embedded and floating widgets can operate on the same page. Also, visibility for mobile and desktop can be toggled on and off on both kinds of widgets. For example, you could decide to show the floating widget on mobile for optimal experience and the embedded widget on desktop.
PartFinder Insights: Invaluable Data at Your Fingertips
We are especially excited about PartFinder Insights. Insights is an amazing free tool that uses real-time customer search data to improve your store’s marketing and inventory strategies. This precise data is unique to PartFinder and almost like getting two apps in one, at no extra cost.
How does Insights help your store? Insights complements Google Analytics data and provides additional, unique data that cannot be tracked by GA. The data that Insights offers is specifically tied to fitment search on your website. Want to make your advertising efforts more effective based on what shoppers are looking for? Get to know your customers and how you can better anticipate their needs by knowing what they need and when. How about running a promotion to focus on popular (or even unpopular) fitments? PartFinder utilizes your shopper’s search data to help you analyze your business and make key marketing and/or inventory decisions quickly.
Here’s some of the search data that is available to you in Insights. (Note: we used sample data taken from our own test store in these examples.)
What searches are coming up most frequently?
Most Popular Filter Choices:
Don’t just glance at your completed search data — do something with it! You can analyze what shoppers are looking for at the field level and tweak your marketing campaigns and inventory strategies for maximum effectiveness.
Search Requests by Time of Day & Day of Week:
Knowing when your customers are online can help with targeted marketing campaigns or customer support planning.
Daily Search Counts:
See the volume of filter requests and search results for a period of time.
Least Popular Filter Choices:
The least commonly utilized filters (with at least one request). Being informed about what is unpopular can be as valuable as knowing what is popular.
Top Search Pages:
See where on your store shoppers are searching from. How can this help you improve engagement?
Shopper Screen Sizes:
See the device screen sizes are shoppers searching from.
Very impressed with this app, it was very easy and painless to implement. It is very quick and responsive when searching for a part. Scott & the team at PartFinder have been great to work with as well, quick responses to questions & issues. We are very happy to have found this app.
— BigCommerce Store Owner & PartFinder Enthusiast
Coming soon to PartFinder …
PartFinder is setting itself apart in the BigCommerce Apps Marketplace with its unique set of tools for your ecommerce store. In addition to our great customer service and superior features, we know that adding PartFinder to your ecommerce arsenal can’t help but improve your customers’ experience and your bottom line. Additional Insights are on the way as well as other exciting features, so stay tuned for more updates.