Like many of you, I had drunk the Google Authorship Kool Aid. I was fully invested. I double and triple checked my profiles. I told clients it was imperative they set it up. I believed this was a critical part of the future of search.
And then yesterday’s announcement heard around the world torpedoed those hopes and dreams like the Death Star destroying Alderaan in a single blow.
“I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror, and were suddenly silenced. I fear something terrible has happened.” – Obi Wan Kenobi, Star Wars A New Hope
I’m still coming to grips with all this. I understand that if it wasn’t quite helpful for users, then it needed work. However, this seemed so connected to the direction
the Galactic Empire Google was headed.
But that is all a thing of the past…. for now.
I have a sense that while author snippets may be removed from the search results pages at this point that authorship has not breathed it’s last breath. I for one am not removing the rel=author code at this point.
What do you think? Have we seen the absolute last of Google authorship?